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Google
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Google
Microsoft
Stanford
Grab
Stripe
Anthropic
AWS
GitHub
Vercel
NUS
Accenture
Coinbase

Agentic Commerce Infrastructure

List your products on HugoGen. AI agents everywhere can sell it for you.

Connect via MCP

Let AI agents find and buy your products directly.

1

Product Catalog

Add your inventory, we standardize it for AI consumption

// Your products become AI-readable
{
  "id": "prod_123",
  "name": "Product",
  "price": { "amount": 29.99 }
}
2

MCP Server

HugoGen exposes your catalog via Model Context Protocol

search_products()create_order()track_status()
3

Autonomous Commerce

AI agents discover, compare, and execute orders.

Live on Claude Desktop • ChatGPT • Any MCP client
Live now

Intents and authorize.

Order Intent

👤

Order me a pizza to my home address 1, double cheese no crust, large

🤖

Pizza Hut near San Francisco

Large Double Cheese Pizza (No Crust)

Total$18.50

Here you go! Please make payment, due in 5 minutes.

Developer experience

From complex API integrations to one simple config

Without HugoGen

Build custom integrations for every store

restaurant_api.py
# Custom API client for each restaurantclass RestaurantAPI:    def __init__(self, api_key, base_url):        self.api_key = api_key        self.base_url = base_url        self.session = requests.Session()    def search_menu(self, query):        # Handle auth        headers = {            'Authorization': f'Bearer {self.api_key}',            'Content-Type': 'application/json'        }        # Handle pagination        results = []        page = 1        while True:            response = self.session.get(                f'{self.base_url}/menu/search',                params={'q': query, 'page': page},                headers=headers            )            if response.status_code != 200:                raise APIError(response.text)            data = response.json()            results.extend(data['items'])            if not data['has_more']:                break            page += 1        return results    def create_order(self, items, address):        # Validate items        # Calculate totals        # Handle payment        # Submit order        # Handle webhooks        # ...100+ more lines
×Repeat for every chain
With HugoGen

Natural language commands. Autonomous execution. Zero friction.

claude_desktop_config.json
{  "mcpServers": {    "hugogen": {      "url": "https://api.hugogen.com/mcp",      "transport": "http",      "headers": {        "X-HugoGen-Key": "hg_mcp_live_xxxxx"      }    }  }}
MCP tools
→ search_products("standing desk")
Found 47 products
→ top_recommendation()
FlexiDesk Pro • $599 • view 3 other options
→ authorize_payment()
Payment authorized
→ create_order()
Order #ORD-8472 created
→ track_order("ORD-8472")
Confirmed • Ships in 2-3 business days

Ready to integrate?

Get started with one simple configuration.

Start Selling

Built for how you actually work

Remembers context, takes action, and handles the details for you.

Expert Teams

Work together on research and analysis with clear result.

Total Recall

Remembers detail and intent, so you never have to repeat.

Real Transactions

Buy, book, and order. You approve the payment.

Integration

Connects with the tools you already use.

Turn ideas into revenue.

Start research, design products, and make revenue.